Social Advertising Software AI Feature Messaging
Owned the value-based messaging and positioning for the Advertising product and translated into concise, compelling GTM collateral for new and existing offerings.
As Sprinklr's Advertising product integrated artificial intelligence into its features, I partnered closely with product management to ensure that product messaging and positioning leveraged the benefits of AI. To improve the adoption of key AI-based features, I developed feature pitch decks to help the customer success team communicate the value of the features. Given that both customers and internal teams varied in maturity when it came to social advertising, these feature pitch decks—like the Smart Bidding pitch deck—needed to appeals to audiences who were both skilled and inexperienced in social advertising.