At the end of each year, Totango develops a “highlight reel” video that showcases what the company has accomplished throughout the last twelve months, particularly from a product innovation perspective. For 2023, the video not only highlighted product innovations, but also showcased Totango’s thought leadership and amplified new product messaging and positioning.

As the driver of the project, I developed a brief to align the cross-functional team of people who would help bring the video to life. In addition, I wrote the script for the video in addition to developing a copy deck for promotional channels and an accompanying blog post.

End-of-Year Video End-of-Year Video Blog Post