Lauren Kiser
Experienced marketing leader with a passion for technology and beautifully crafted project plans
About
MY BACKGROUND
I began my career in digital marketing roles at brands and agencies where I built a solid foundation on which to grow. In early 2016, I onboarded Sprinklr as the social media management platform of choice while working as the social media manager for Simmons Bedding Company. I fell in love with not just the Sprinklr platform, but the role technology can play in shaping our success. I also thoroughly enjoyed the implementation process—including filling out the lengthy configuration spreadsheet! When I was relocating back to my home state of Ohio, I reached out to my Sprinklr account team and asked if they had any remote roles available. A couple months later, I left brands and agencies behind and became my journey working and software—and I’ll never look back!
I joined Sprinklr shortly after they acquired a company that evolved into their Advertising product. As an early member of the team supporting the Advertising product, I had the opportunity to wear many hats—from implementation to customer success to sales engineering—but given my background, I leaned most heavily into helping bring the product to market effectively. Before leaving Sprinklr after nearly 5 years, I was leading a cross-functional team of marketers to execute quarterly go-to-market programs that drove pipeline and revenue for the Advertising product.
Since then, I have been the founding product marketer at early-stage startups, laying the groundwork for a successful function, building the team, and shaping the go-to-market strategy. Most recently, I led product marketing at Totango, a customer success software. It was an exciting 18 months with a number of big projects including: a pricing overhaul, acquisition of another technology, participation in the first Forrest Wave in the CS category, a new product launch process, and so much more.
Now, I'm looking for my next great opportunity!
Experience
WHERE I'VE WORKED
September 2022 — February 2024
Totango, Director of Product Marketing
November 2021 — July 2022
Krisp, Director of Product Marketing
March 2021 — October 2021
GRIN, Director of Product Marketing
June 2016 — March 2021
Sprinklr, Senior Manager of Product Marketing, Advertising
October 2014 — March 2015
Resource Ammirati, Social Media Manager
August 2013 — October 2014
Resource Ammirati, Social Media Manager
March 2012 — August 2013
Fathom Online Marketing, Digital Content Specialist
June 2011 — March 2012
Bruner Corporation, Digital Marketing Specialist
August 2015 — May 2016
Simmons Bedding Company, Social Media Manager
Skills
AREAS OF EXPERTISE
Positioning and messaging
Product launches
Marketing campaign strategy
Full-funnel content development
Website copy and UX
Sales enablement
Competitive intelligence
Personas and market segmentation
Analyst relations
Customer and market research
Data analysis
Pricing and packaging
Program management
Software
TOOLS I AM EXPERIENCED WITH
CRM: Salesforce, HubSpot
Analytics: Pendo, Amplitude, Hotjar, Tableau
Research: SurveyMonkey, Polish, Wynter
Marketing: Meltwater, Sprinklr, Jasper, HubSpot
Project management: Asana, ClickUp, Monday, Trello, Jira
Competitive intelligence: Crayon
Roadmapping: ProductBoard, Aha!
Messaging: Pendo, WalkMe
Knowledge base and community: Zendesk, Vanilla
Enablement: Seismic, Showpad, Highspot, ZoomInfo, Outreach, ChiliPiper, Gong, Chorus
Design and video: Figma, Canva, Adobe Creative Suite, Camtasia, iMovie
Collaboration: G-Suite, Microsoft Office, Slack, Teams, Miro, Zoom
Core Values
WHAT I BELIEVE IN
Lead with empathy
My most fundamental belief is that people do their best work when they feel appreciated, understood, and cared for. At the end of the day, no business thrives without a motivated team working hard to achieve their goals. That's why I always put the person—not the work—first. Because as they say: people don't leave a job, they leave a manager.
Be your most authentic self
To truly feel valued at work, I believe it's important that everyone can show up as their most authentic self—quirks, flaws, and all. Nobody is perfect and no two team members are the same, but our unique qualities are what allow us to build dynamic connections with our coworkers that, when cultivated carefully, result in a high-performing team.
Question everything
Personal and professional growth requires that we embrace a learning mentality. Is there something you'd like to learn more about? Someone you'd like to get to know better? Ask a question. By questioning everything, we not only open ourselves up to the opportunity to learn, but also foster connections with others by showing interest in both them as a person and their work.
Perfect the details
Move fast; take action
Power people with process
The little things go a long way; that's why it's imperative to approach our work with an eye for detail. By paying careful attention and getting things right the first time, we prevent the time suck that comes with corrections and ensure that our delivered product produces the desired results as soon as possible.
Indecision is the enemy of progress. Having a bias toward action moves things along—even if the direction changes. It's important to speak up, offer suggestions, and fill gaps as you observe them. This only works, however, in a psychologically safe environment where everyone checks their ego at the door.
How can you be detail-oriented and still move fast? Creating clear process documentation and outlining expectations makes it easier for everyone to focus on what they need to deliver, how, and by when. A good project plan goes a long way to ensure timeliness, accountability, and success.
Education
WHAT I'VE LEARNED
2012 — 2014
Southern New Hampshire University
Master of Business Administration
Specialization: Marketing
2009 — 2011
The Ohio State University
Bachelor of Arts
Specialization: Writing & New Media
Interests
OUT OF OFFICE
Spending time with my family. My husband—Josh—our two children—Kane (3) and Quinn (1)—our two Cavalier King Charles Spaniels—Jetson (13) and Pippin (5)—and I love to watch movies when it's cold, play in the backyard and go swimming at Grandma's when it's warm, and vacation to Disney World.
Reading and writing fiction. In 2023, I consumed more than 200 books, and I began my first novel.
What My Colleagues Say
Emily Finch, Associate Product Marketing Manager
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"I had the pleasure of working with Lauren for just a short period of time but in that time the insight I gained is invaluable. She is a talented and bright Product Marketer as well as a great mentor. She found the perfect balance of lending support while pushing me professionally. Lauren sets the bar high and then arms her team with the tools and motivation to achieve these goals. She is a stellar leader in the space."